19.7 million views. 2.6 million likes. Nearly 7,000 comments.
One purple lip look clearly got people's attention.
On May 26, Ourbella shared a Reel featuring a glittering purple makeup look with the caption “Shiny like a purple dream.”
The result?
19.7 million views, 2.639 million likes, and 6,909 comments.
And right in the middle of the look was one detail that was impossible to miss:
a glossy, glittering purple lip.
19.7 Million Views — So What Made This Look Work?
Viral beauty content usually moves fast.
You have only a few seconds to make someone stop scrolling.
This look had several things working together: purple shimmer, glossy skin, sparkling eyes, rhinestones and, of course, that reflective purple lip.
But the lip was what tied everything together.
It wasn't simply a dark purple lipstick.
It had shine, sparkle and movement.
As the model moved, the light caught different parts of the lip, making the color look more dimensional on camera.
That's exactly the kind of finish that works especially well in short-form beauty content.
A still image shows you the color.
A video shows you the shift and shine.
Meet Midnight: The Gloss Behind the Purple Look
For recreating this type of shiny purple lip, start with Ourbella Midnight Shimmer Lip Gloss.
Midnight sits in the purple family, with violet and purple tones combined with icy blue and multicolor shimmer.
The finish is glossy and reflective, making it a natural match for a makeup look where the lips are supposed to catch the light.
You can wear it alone when you want the purple to be the focus, or layer it over another lip color for a different effect.
How to Recreate the Shiny Purple Lip Look
The good news is that the lip itself doesn't require a complicated routine.
You mainly need to control how much color and shine you build.
1. Start With Clean Lips
Begin with clean, dry lips.
This gives the gloss an even surface and helps you see the actual color and shimmer.
You don't need a complicated lip routine.
Keep the base simple.
2. Apply Midnight From the Center
Start at the center of the lips and work outward.
A thin first layer gives you more control over the intensity.
Look at the color before adding more.
If you want a softer purple effect, stop here.
If you're going for the full Instagram look, keep building.
3. Add Another Layer for More Impact
Apply another light layer where you want more color and shine.
The goal isn't necessarily to cover the lips with as much product as possible.
It's about creating enough gloss for the shimmer to catch the light.
Want a Softer Version of the Trend?
If deep purple feels like too much, you don't have to give up the reflective effect.
You can simply shift the color story.
Unicorn
Unicorn moves toward pink, rose, lilac and silvery shimmer.
It's a softer direction if you like the light-catching effect but don't want a deep purple lip.
Fairydust
For an even lighter look, Fairydust has pearly white, pale pink and soft lilac shimmer.
Think soft light rather than dramatic purple.
Milkyway
Want to take the color out of the equation?
Milkyway combines bright silver with multicolor reflective shimmer for a more futuristic, light-focused lip.
How to Make Your Purple Lip Look Better on Camera
If you're recreating the look for your own Reel or photos, try these simple changes:
Move Instead of Posing Completely Still
A slight head turn can reveal shimmer that isn't visible from a straight-on angle.
Use Direct Light for More Sparkle
Direct light makes reflective particles easier to see.
Try Window Light
Natural light can give you a softer version of the effect.
Don't Over-Apply
More product doesn't always mean more impact.
Build the color gradually and check how it looks in your actual lighting.
Film the Lip From Different Angles
If the finish changes with the angle, show that.
That's part of the look.
