Your color, your Rules

IT IS TIME TO GET RID OF BORING MAKEUP

"Your color, your rules"-that's the mantra of Ourbella Cosmetics.We believe that the essence of beauty is not only just beautiful appearance, but also it's about unleashing our inner selves.


The name "Ourbella" derives from the Italian word "Bella"meaning beauty. Founded by a collective of women passionate about makeup and art, the brand aims to empower women with the courage to express their inner beauty. They view makeup as an attitude: unafraid of change, unbound by definitions. Just be true to yourself, from the bottom of the heart.


Ourbella is committed to breaking the boundaries of traditional makeup, designing each product with the ethos of "unafraid to change". Ourbella strives to create inclusive beauty for all skin tones personalities, attitudes, and cultures. EVERYONE can have fun with the colors and embrace the joy of cosmetics